Pay Per Click Management

Once you have a great pay per click campaign with optimized ad groups set up, you need to make sure it stays that way by using expert pay per click management services.

Your target market’s keywords change every single month. This means certain keywords might not convert for you as they did in the previous month, or there is new competition paying for the same keywords, or your seasonal campaign has new products and services that were not used in the search engines last year.

There are many reasons to continue optimizing your pay per click campaigns. The most important reason is to save you hundreds and thousands of dollars. Unless you are an expert at researching keywords, competitors' keywords, landing pages and source code, you should hire an AdWords Professional, also known as PPC Management, for this service.

A Qualified Google Advertising Professional knows where to find new keywords that crop up on the Internet every single day. Chances are great that your competitor has hired an AdWords expert to keep their campaigns fresh and optimized to get a high ROI each month, too.

PPC Rep is a PPC management services company that has all the latest software tools and technology to continually review your current and new Internet business competition, as well as update your campaigns each month to make sure you stay ahead of them.

This PPC Rep AdWords client below would like some of their keywords to show in any ad placement position on Google’s pages. Because of our highly optimized campaign and pages on their website, they still receive a very nice clickthrough (CTR) rate and cost per click. Combining these two services means the client wins every time.

The same client wants other keywords and their respective ads to show between positions 1 and 3 on Google’s Home Page. As you can see, because of this, their clickthrough rate is higher for these positions. The top positions are known to increase your conversions (ROI), and although you may pay a little more for the higher positions (but not always), when you optimize your campaigns, as well as your website pages, you will most likely pay less than your competition does because your quality score of your landing page is higher.



Again, look at the cost per click for the Number 2 spot on Google's Home Page and clickthrough rate for the keywords below. These are very competitive keywords; however, our client is not paying the highest cost per click than other competitor's pay.

Monthly PPC management is essential to keeping your online advertising costs down.

If your keywords and ads become outdated or your competition has an ad with a better offer, your ads will still show, but less people will click on them. This means you will have more impressions (Impr.), but less clicks (Clicks), which means your clickthrough (CTR) rate will suffer. You divide your clicks into your impressions to arrive at your clickthrough rate. The lower your clickthrough rate means the more you will pay for a potential customer to click on your ad. 

As you can see below, this client is only willing to bid as high as .50 per click, and because of their on-page search engine optimization from PPC Rep and highly optimized Google AdWords ad groups and written text ads, they are paying even less than .50.  As PPC Rep continues to manage our clients pay per click accounts, they will enjoy lower costs per click, thereby saving thousands of dollars retaining our pay per click management services. 



As a Qualified Google Advertising Professional, PPC Rep deletes non-performing keywords, adds new ones, writes new text ads, and gives you the content and source code for placement on your website to keep your quality score high and searches relevant. All of this saves you thousands of dollars.

Therefore, although you have a fantastic, highly optimized pay per click campaign set up, it is equally important to continue optimizing your campaign and all aspects of your ad groups every single month.

You cannot get very far without filling up your gas tank, and the same theory applies to running your online advertising campaign with empty keywords that will never lead to a conversion (sale). At PPC Rep, we make sure your pay per click campaigns stay optimized to get you the highest conversions possible for your market.


View our pay per click bid management services or Contact Us with any questions.